Strategic tourism
Tourism is a global growth industry. Over the next decade global tourism will grow from more than 1 billion tourists to two billions. That makes tourism to one of the most interesting areas of growth to tap in for many companies, institutions, cities and countries.
Strategic tourism is about using the growth of tourism as a tool to create value beyound the boundaries of tourism itself. As for instance a lever to drive urban development, revitalize destinations, increase international air connectivity, attract investments and talents, create global networks, or to be a vehicle for global branding.
"This is why strategic tourism can be a vital value creator."
Strategic tourism is usually realized in a partnership between public and private parties. In this context the necessary resources and funds are provided and pooled from: commercial sources, institutional investors, funds and public sources.
Lars is both an advisor and a project developer. He provides the necessary analysis and brings the relevant parties together In a process to get their support and securing the implementation of the project.
These are some of the examples of strategic tourism Lars has been engaged in:
[mpc_icon_column preset=”mpc_preset_10″ layout=”style_4″ alignment=”left” border_divider=”true” padding_divider=”true” margin_divider=”true” title_font_preset=”mpc_preset_45″ title_font_color=”#ffffff” title_font_size=”24″ title_font_line_height=”1″ title_font_transform=”none” title_font_align=”left” title=”Wonderful Copenhagen” title_margin_divider=”true” content_font_preset=”mpc_preset_45″ content_font_color=”#ffffff” content_font_size=”18″ content_font_line_height=”1″ content_font_transform=”none” content_font_align=”left” content_margin_divider=”true” hover_border_divider=”true” mpc_icon__icon=”fa fa-ship” mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”40″ mpc_icon__border_divider=”true” mpc_icon__padding_divider=”true” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:-10px;margin-right:20px;margin-bottom:0px;margin-left:0px;” mpc_icon__hover_border_divider=”true” mpc_divider__preset=”mpc_preset_7″ mpc_divider__width=”30″ mpc_divider__align=”left” mpc_divider__content_border_divider=”true” mpc_divider__content_padding_divider=”true” mpc_divider__lines_color=”#ffffff” mpc_divider__lines_weight=”5″ mpc_divider__padding_divider=”true” mpc_divider__margin_divider=”true” mpc_divider__margin_css=”margin-top:-5px;”]Wonderful Copenhagen is one of the major destination management organizations in Europe. It is a strategically oriented project organization, creating strong partnerships for the Copenhagen tourism industry with major destinations worldwide as with tourism and hospitality companies such as airlines, cruise lines, hotels, universities, knowledge companies and cultural institutions.[/mpc_icon_column]
[mpc_icon_column preset=”mpc_preset_10″ layout=”style_4″ alignment=”left” border_divider=”true” padding_divider=”true” margin_divider=”true” title_font_preset=”mpc_preset_45″ title_font_color=”#ffffff” title_font_size=”24″ title_font_line_height=”1″ title_font_transform=”none” title_font_align=”left” title=”Best Cities.” title_margin_divider=”true” content_font_preset=”mpc_preset_45″ content_font_color=”#ffffff” content_font_size=”18″ content_font_line_height=”1″ content_font_transform=”none” content_font_align=”left” content_margin_divider=”true” hover_border_divider=”true” mpc_icon__icon=”fa fa-hotel” mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”40″ mpc_icon__border_divider=”true” mpc_icon__padding_divider=”true” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:-10px;margin-right:20px;margin-bottom:0px;margin-left:0px;” mpc_icon__hover_border_divider=”true” mpc_divider__preset=”mpc_preset_7″ mpc_divider__width=”30″ mpc_divider__align=”left” mpc_divider__content_border_divider=”true” mpc_divider__content_padding_divider=”true” mpc_divider__lines_color=”#ffffff” mpc_divider__lines_weight=”5″ mpc_divider__padding_divider=”true” mpc_divider__margin_divider=”true” mpc_divider__margin_css=”margin-top:-5px;”]Best Cities Global Network is a network of some +10 of the leading convention cities, that unites their capabilities to give them global reach as convention cities.[/mpc_icon_column]
[mpc_icon_column preset=”mpc_preset_10″ layout=”style_4″ alignment=”left” border_divider=”true” padding_divider=”true” margin_divider=”true” title_font_preset=”mpc_preset_45″ title_font_color=”#ffffff” title_font_size=”24″ title_font_line_height=”1″ title_font_transform=”none” title_font_align=”left” title=”Cruise Baltic Network” title_margin_divider=”true” content_font_preset=”mpc_preset_45″ content_font_color=”#ffffff” content_font_size=”18″ content_font_line_height=”1″ content_font_transform=”none” content_font_align=”left” content_margin_divider=”true” hover_border_divider=”true” mpc_icon__icon=”fa fa-anchor” mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”40″ mpc_icon__border_divider=”true” mpc_icon__padding_divider=”true” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:-10px;margin-right:20px;margin-bottom:0px;margin-left:0px;” mpc_icon__hover_border_divider=”true” mpc_divider__preset=”mpc_preset_7″ mpc_divider__width=”30″ mpc_divider__align=”left” mpc_divider__content_border_divider=”true” mpc_divider__content_padding_divider=”true” mpc_divider__lines_color=”#ffffff” mpc_divider__lines_weight=”5″ mpc_divider__padding_divider=”true” mpc_divider__margin_divider=”true” mpc_divider__margin_css=”margin-top:-5px;”]This is a network of destinations and the cruise industry around the Baltic. The network of more than 30 destinations has facilitated a doubling of cruise calls to the Baltic in about a decade.[/mpc_icon_column]
[mpc_icon_column preset=”mpc_preset_10″ layout=”style_4″ alignment=”left” border_divider=”true” padding_divider=”true” margin_divider=”true” title_font_preset=”mpc_preset_45″ title_font_color=”#ffffff” title_font_size=”24″ title_font_line_height=”1″ title_font_transform=”none” title_font_align=”left” title=”Global Connected” title_margin_divider=”true” content_font_preset=”mpc_preset_45″ content_font_color=”#ffffff” content_font_size=”18″ content_font_line_height=”1″ content_font_transform=”none” content_font_align=”left” content_margin_divider=”true” hover_border_divider=”true” mpc_icon__icon=”fa fa-plane” mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”40″ mpc_icon__border_divider=”true” mpc_icon__padding_divider=”true” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:-10px;margin-right:20px;margin-bottom:0px;margin-left:0px;” mpc_icon__hover_border_divider=”true” mpc_divider__preset=”mpc_preset_7″ mpc_divider__width=”30″ mpc_divider__align=”left” mpc_divider__content_border_divider=”true” mpc_divider__content_padding_divider=”true” mpc_divider__lines_color=”#ffffff” mpc_divider__lines_weight=”5″ mpc_divider__padding_divider=”true” mpc_divider__margin_divider=”true” mpc_divider__margin_css=”margin-top:-5px;”]Global Connected is a route development program supported by private companies and public entities. Over the last decade, it has enabled direct flight connections between Copenhagen and a number of global growth markets – important to tourism and export companies in Denmark.[/mpc_icon_column]
[mpc_icon_column preset=”mpc_preset_10″ layout=”style_4″ alignment=”left” border_divider=”true” padding_divider=”true” margin_divider=”true” title_font_preset=”mpc_preset_45″ title_font_color=”#ffffff” title_font_size=”24″ title_font_line_height=”1″ title_font_transform=”none” title_font_align=”left” title=”Copenhagen Cooking” title_margin_divider=”true” content_font_preset=”mpc_preset_45″ content_font_color=”#ffffff” content_font_size=”18″ content_font_line_height=”1″ content_font_transform=”none” content_font_align=”left” content_margin_divider=”true” hover_border_divider=”true” mpc_icon__icon=”fa fa-cutlery” mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”40″ mpc_icon__border_divider=”true” mpc_icon__padding_divider=”true” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:-10px;margin-right:20px;margin-bottom:0px;margin-left:0px;” mpc_icon__hover_border_divider=”true” mpc_divider__preset=”mpc_preset_7″ mpc_divider__width=”30″ mpc_divider__align=”left” mpc_divider__content_border_divider=”true” mpc_divider__content_padding_divider=”true” mpc_divider__lines_color=”#ffffff” mpc_divider__lines_weight=”5″ mpc_divider__padding_divider=”true” mpc_divider__margin_divider=”true” mpc_divider__margin_css=”margin-top:-5px;”]Copenhagen Cooking has become one of North Europe’s largest food festivals branding Copenhagen internationally as a major food destination. It is organized around a strong network of public and private parties.[/mpc_icon_column]